One of the best ways to draw in more business into your shop is by using beautiful bright flowers to attract the customers you want. Women especially are drawn to flowers not only because of their beauty but likely because they associate a beautiful bouquet of flowers with great memories like a romantic date, a wedding or a gift they received on an important day. Tapping into these emotions can really help to promote your store and improve sales. Even though men might not admit it they enjoy flowers too but for completely different reasons. They associate the scent of flowers with women and any guy will tell you they love a nice floral perfume on a girl. How do we know this? The bestselling perfumes for women are floral based. This means adding flowers to your shop is going to not only improve the number of women visiting your store, you’ll also likely see a bump in the number of guys who might be out looking for a special gift for their significant other.
1. Store entrance
If your business could use more foot traffic and visitors to your store, then putting flowers outside could boast this a surprising amount. Bright flowers are eye-popping and their beauty can often be transfixing. Nature photos are the #1 commented and liked photos on social platforms like facebook and Instagram and it’s likely that your computer wallpaper at some point has incorporated the beauty of the outdoors. They stop time for a second and take people out of whatever they’re doing which is exactly what great marketing does.
There’s nothing like the power of free. Offer a free anything and visitors will be racing inside to take you up the deal. Flowers are the perfect freebie because unlike a free pen or finger snack that’ll be consumed right away, guys will jump to grab one so they’ll look like a hero when they come home. One of our human tendencies is to try to give back when something they receive something; it’s called the law of reciprocity. This means you’ll have an actual human cognitive bias on your side that’ll not only bring people in but they’ll want to shop at your store because you’ve done something nice for them.
3. Where the flowers are your customers will go
Whether it’s a new product you’d like to promote or a place in the store that you want your customers to go, flowers will act like a beacon that says “come here”. Just make sure you put them in a place that’s open and able to seen from most areas in the store so that they aren’t hidden! It’s as simple as that.
4. Leverage the Internet & Social Media
We’ve reached out to Searchbounce, a local Baton Rouge SEO Firm to see if there are other marketing tips that can be applied to small businesses. They recommend that small shops have the advantage of being able to create a personal connection with their local area by actively posting to Instagram and Facebook. In this specific case, uploading pictures of the bright flowers will create a great post that’ll gain likes and create impressions to bring customers in the next time they need to shop. Searchbounce also talked to us about utilizing YouTube which is easily shared and can be an effective way to tell customers about your store. Searchbounce is recommended for their SEO services in San Antonio and have reported that YouTube is one of the best ways to increase conversion right now.